Marketing budgets are highly concentrated in advertising. This is true for most of our clients / advertisers. That is why marketing research is so important in advertising. From concept-testing to media consumption habits and audience profiles, we are ready to put our advertising research expertise to work for you.

We have access to globally tested solutions to pre-test advertising. So, we can help you evaluate and diagnose ads for TV, print, radio or other media. Our databases are classified by country and category. This allows us to analyze and make conclusions for each ad evaluated in terms of Attention, Branding, Communication and Persuasion.

We can also explore in-depth the relationship between your consumers, brands and different media. Understanding the reasons why certain media is used allows marketers to decide better which messages are appropriate for each media, having consumers and brands in mind.