Jorge holds an M.B.A. from the State University of New York, concentrating in marketing management, corporate finance and international business. Attended undergraduate studies in marketing and tourism at the Instituto Tecnológico de Estudios Superiores de Monterrey in Mexico. Previous experience in retail marketing and advertising. Marketing Research Director since 1992 and responsible of handling major local and international accounts. Also serving in the post-graduate faculty of the Universidad Tecnológica de Honduras and the Universidad de San Pedro Sula. 

Representative in Honduras of ESOMAR, 
The World Association of Research Professionals.