Welcome to MERCAPLAN Central America & Caribbean

We are a market research and brand consulting agency with over 30 years of experience in Central America and the Caribbean. We offer our clients solutions that will help them respond their core branding, market, and consumer issues. We also provide fieldwork and data processing services across the region.

Solutions and Tools

We design research that helps us answer our clients’ central questions regarding their brand’s strategic and tactical marketing efforts.

Qualitative Facilities

Our Gessel facilities serve as a meeting point with consumers. We can discover, learn and understand firsthand what is relevant to them with our qualitative solutions and expertise.

Operation Services

We provide fieldwork and data processing services to international market research agencies.

Events

Our staff is continually attending trainings and social responsibility initiatives that allow them to further their development to best serve the needs of brands that operate in Central America and the Caribbean.

Mercaplan Central America & Caribbean provides relevant knowledge in each of the stages of the marketing process.

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International memberships

MERCAPLAN Central America & Caribbean has executives which are members of internationally recognized associations. Thus reaffirms its commitment of providing market research and brand consultancy with the highest quality standards and in line with international codes.