Guatemala: Best of ESOMAR (2014)

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Mercaplan Central America & Caribbean celebrated “Best of ESOMAR” conference in Guatemala. There were several speakers, including some of our best executives and special guest Gustavo Mérida, Marketing Services Manager for Multi-Corporation Investments in Guatemala. Christian Andrés, official representative of ESOMAR in Guatemala, was also present. The topics covered at the conference were “BrandZ The Gateway to success via Brand Power” and “Do Emotions in Advertising Drive $ales?”