Honduras SAP: Lecture to Unitec students (May 2017)

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Mercaplan made an educational appearance with a lecture in Unitec, one of the most prestigious universities in Honduras.

Our Senior Research Executive and Champion of Media and Digital Innovations, Jorge Bueso, presented to an aproximate of 60 students “Millenials in Central America”, where he explained insights like the contextualization of Millennials’ generation, their distinctive features, myths, successful advertising or communication cases, and how brands can strengthen their relationship and connect with Millennials.