Honduras: Women’s Day Celebration

Honduras: Women’s Day Celebration

On January 25th, the Women’s Day in Honduras was celebrated in memory of the first participation of women in politics. On this date of the year 1955 the right to vote of women was recognized. Mercaplan recognized the important work of its team of collaborators celebrating this special day. Back

El Salvador & Honduras: Esomar Best Of (October – November 2017)

El Salvador & Honduras: Esomar Best Of (October – November 2017)

This past October 31st and November 7th the Esomar “Best of” events were held in El Salvador and Honduras sponsored by Mercaplan. During the event, representatives of several local, regional and global companies had the opportunity to listen to topics presented at the Esomar global conferences that shared learnings of local relevance. MERCAPLAN is the […]

Central America: Emergency training (October – December 2017)

Central America: Emergency training (October – December 2017)

As every year, Mercaplan trained its employees in relation to protocols and safety measures regarding the use of fire extinguishers, and procedures in case of fires and earthquakes. Back

Central America: Client Satisfaction Celebration (September 2017)

Central America: Client Satisfaction Celebration (September 2017)

For the fourth consecutive year, Mercaplan increases client satisfaction. To celebrate, Mercaplan invited all its collaborators from 7 cities, 6 countries to a dinner. The effort and dedication of all its collaborators was thanked as they are key to obtaining high scores. Back

Panama City : Networking Event, Chamber of Commerce (August 2017)

Panama City : Networking Event, Chamber of Commerce (August 2017)

Mercaplan participated in the Networking of the Chamber of Commerce at the Hotel El Panama, where we had the opportunity to get acquainted with companies that belong to the entity. In addition, we were able to present our solutions and credentials to the attendees, in order to create business opportunities between the different companies and […]

Panama: Networking Cámara de Comercio (August 2017)

Panama: Networking Cámara de Comercio (August 2017)

As experts in understanding and measuring brand value, Mercaplan was invited to give a talk about branding for students of the Master’s Degree in Marketing at the Rafael Landívar University. Lisbeth Hernández, Account Manager, presented learnings about the most valuable brands in the world and explained our solution to measure brand value. Back

Honduras: Neuromarketing (June 2017)

Honduras: Neuromarketing (June 2017)

During the month of June, The Chamber of Commerce and Industry of Cortes offered the conference Neuromarketing to which some of our executives attended. Given our trajectory and experience in Neuroscience during the event, we were invited to go to the podium to present learnings and our portfolio of solutions of pre-test and Neuroscience. Back

Mexico City: Merca 2.0 (May 2017)

Mexico City: Merca 2.0 (May 2017)

During May 2017 members of Mercaplan’s team traveled to the Merca 2.0 Congress in Mexico City to get updates about trending marketing topics. Our executives had the opportunity to participate in different lectures about marketing in Latin America Back

Honduras SAP: Lecture to Unitec students (May 2017)

Honduras SAP: Lecture to Unitec students (May 2017)

Mercaplan made an educational appearance with a lecture in Unitec, one of the most prestigious universities in Honduras. Our Senior Research Executive and Champion of Media and Digital Innovations, Jorge Bueso, presented to an aproximate of 60 students “Millenials in Central America”, where he explained insights like the contextualization of Millennials’ generation, their distinctive features, […]

Costa Rica: Expocacia ( March 2017)

Costa Rica: Expocacia ( March 2017)

As part of our social projection, our team form the Guatemala office visited the nursing home Cabecitas de Algodón. They donated food, wheelchairs and blankets, among other necessities. Likewise, the team had the opportunity to accompany and share with the grandparents of the nursing home through conversations and games. Back