This past May, 2019 the AAPOR annual conference was held in Toronto, Ontario, Canada. During the conference, many papers were presented about social and political research from all over the world by different research agencies, universities and non-profit NGO´s. There were also presentations about new techniques on data collection used in different parts of the […]
This past October 31st and November 7th the Esomar “Best of” events were held in El Salvador and Honduras sponsored by Mercaplan. During the event, representatives of several local, regional and global companies had the opportunity to listen to topics presented at the Esomar global conferences that shared learnings of local relevance. MERCAPLAN is the […]
Mercaplan participated in the Networking of the Chamber of Commerce at the Hotel El Panama, where we had the opportunity to get acquainted with companies that belong to the entity. In addition, we were able to present our solutions and credentials to the attendees, in order to create business opportunities between the different companies and […]
As experts in understanding and measuring brand value, Mercaplan was invited to give a talk about branding for students of the Master’s Degree in Marketing at the Rafael Landívar University. Lisbeth Hernández, Account Manager, presented learnings about the most valuable brands in the world and explained our solution to measure brand value. Back
During the month of June, The Chamber of Commerce and Industry of Cortes offered the conference Neuromarketing to which some of our executives attended. Given our trajectory and experience in Neuroscience during the event, we were invited to go to the podium to present learnings and our portfolio of solutions of pre-test and Neuroscience. Back
During May 2017 members of Mercaplan’s team traveled to the Merca 2.0 Congress in Mexico City to get updates about trending marketing topics. Our executives had the opportunity to participate in different lectures about marketing in Latin America Back
Mercaplan made an educational appearance with a lecture in Unitec, one of the most prestigious universities in Honduras. Our Senior Research Executive and Champion of Media and Digital Innovations, Jorge Bueso, presented to an aproximate of 60 students “Millenials in Central America”, where he explained insights like the contextualization of Millennials’ generation, their distinctive features, […]
As part of our social projection, our team form the Guatemala office visited the nursing home Cabecitas de Algodón. They donated food, wheelchairs and blankets, among other necessities. Likewise, the team had the opportunity to accompany and share with the grandparents of the nursing home through conversations and games. Back
Mercaplan was present in the first Networking of the year conducted by the Chamber of Commerce, Industries and Agriculture of Panama, within the framework of Expocomer 2017. The success of the event and Networking was reflected in the high participation of both local and international companies. Achieving a flow of entrepreneurs from different economy sectors […]
For 3 decades we have been offering our clients a superior service based on our experience of the market. All this, has allowed us to position ourselves as one of the most important research and consultancy company in our countries. To celebrate, Mercaplan Central America & Caribe, held a cocktail with a simultaneous toast in […]
