Our Digital Expert, Jorge Bueso was invited to speak in Alto Voltaje Radio about Digital in Central America, Latin America and the world. Back
The qualitative division of Mercaplan carried out a study to understand the Millennial Generation of Central America. It results have been presented in TV, Radio, Newspapers and forums. During the past months Mercaplan Executives have been invited to participate in: • Guatemala: TV Program Despierta Guatemala (August – 2016) • Costa Rica: Alto Voltaje radio […]
On November 23, Mercaplan became member Panama´s Chamber of Commerce, Industry and Agriculture. With this, Mercaplan reaffirms its commitment to help brands grow. During this event, Mercaplan´s executives were able to participate in the networking and exposition organized by CCIAP. Back
During August (Costa Rica) and October (Guatemala) Nestlé invited us to be speakers at the Youth Forum (Nestle´s global social program). During the event, executives of Mercaplan presented findings of the study Millennials of Central America 2016. We had an audience of about 300 people per country which was quite diverse including representatives of Nestlé […]
Executives from Mercaplan travelled to New Orleans to participate in the Annual Esomar Congress as done every year. Our Esomar Members and Representatives had the opportunity to participate in conferences and workshops updating on topics relevant to the research industry. Back
As done in the past years, executives from Mercaplan took part in the annual Festival of Antigua. This festival consists of conferences and workshops related to communications and creativity, and closes with an award ceremony “Premios Jade” were the best communications are highlighted. Additionally, Mercaplan sponsored during the event a cocktail for clients in the […]
Mercaplan as the only founding member of Esomar Corporate in Central America, as well as having two representatives, sponsored in August two Best of Esomar to share with local executives the learnings presented in the annual Latiamerican conference withheld in Bogotá, Colombia 2016. Both events were a hit with houseful! Back
Mercaplan as an expert y brands and communication was invited to speak to students from the Masters in Advertising about effective communication. Back
During August UTC held their anual fair and Mercaplan was invited as sponsor. Executives had the opportunity to showcase to students and parents the importance of Market Research in the road to grow brands. Back
The Marketing Association from Universidad Tecnológica Centroamericana invited Mercaplan to their marketing fair were executives had the opportunity to speak to students about he imporrtance of marketing research and the latest innovations in the industry like facial coding. Back
