Costa Rica: Digital marketing (November 2016)

Costa Rica: Digital marketing (November 2016)

Our Digital Expert, Jorge Bueso was invited to speak in Alto Voltaje Radio about Digital in Central America, Latin America and the world. Back

Guatemala – Costa Rica: Invitation to talk about Generation Y: Millennials (August – November 2016)

Guatemala – Costa Rica: Invitation to talk about Generation Y: Millennials (August – November 2016)

The qualitative division of Mercaplan carried out a study to understand the Millennial Generation of Central America. It results have been presented in TV, Radio, Newspapers and forums. During the past months Mercaplan Executives have been invited to participate in: • Guatemala: TV Program Despierta Guatemala (August – 2016) • Costa Rica: Alto Voltaje radio […]

Panamá: Oath as members of Panama´s Chamber of Commerce, Industry and Agriculture and participation in the networking event (November 2016)

Panamá: Oath as members of Panama´s Chamber of Commerce, Industry and Agriculture and participation in the networking event (November 2016)

On November 23, Mercaplan became member Panama´s Chamber of Commerce, Industry and Agriculture. With this, Mercaplan reaffirms its commitment to help brands grow. During this event, Mercaplan´s executives were able to participate in the networking and exposition organized by CCIAP. Back

Costa Rica – Guatemala: Speakers at the launch of the Youth Forum (August-September 2016).

Costa Rica – Guatemala: Speakers at the launch of the Youth Forum (August-September 2016).

During August (Costa Rica) and October (Guatemala) Nestlé invited us to be speakers at the Youth Forum (Nestle´s global social program). During the event, executives of Mercaplan presented findings of the study Millennials of Central America 2016. We had an audience of about 300 people per country which was quite diverse including representatives of Nestlé […]

New Orleans, USA: Esomar Congress (September 2016)

New Orleans, USA: Esomar Congress (September 2016)

Executives from Mercaplan travelled to New Orleans to participate in the Annual Esomar Congress as done every year. Our Esomar Members and Representatives had the opportunity to participate in conferences and workshops updating on topics relevant to the research industry. Back

Guatemala: Antigua Festival (September 2016)

Guatemala: Antigua Festival (September 2016)

As done in the past years, executives from Mercaplan took part in the annual Festival of Antigua. This festival consists of conferences and workshops related to communications and creativity, and closes with an award ceremony “Premios Jade” were the best communications are highlighted. Additionally, Mercaplan sponsored during the event a cocktail for clients in the […]

Guatemala – Nicaragua: Best of Esomar (September 2016)

Guatemala – Nicaragua: Best of Esomar (September 2016)

Mercaplan as the only founding member of Esomar Corporate in Central America, as well as having two representatives, sponsored in August two Best of Esomar to share with local executives the learnings presented in the annual Latiamerican conference withheld in Bogotá, Colombia 2016. Both events were a hit with houseful! Back

Guatemala: Conference at Universidad Rafael Landívar (August 2016)

Guatemala: Conference at Universidad Rafael Landívar (August 2016)

Mercaplan as an expert y brands and communication was invited to speak to students from the Masters in Advertising about effective communication. Back

Nicaragua: Fair at Universidad Técnica de Comercio (August 2016)

Nicaragua: Fair at Universidad Técnica de Comercio (August 2016)

During August UTC held their anual fair and Mercaplan was invited as sponsor. Executives had the opportunity to showcase to students and parents the importance of Market Research in the road to grow brands. Back

Honduras: Universidad Tecnológica Centroamericana (August 2016)

Honduras: Universidad Tecnológica Centroamericana (August 2016)

The Marketing Association from Universidad Tecnológica Centroamericana invited Mercaplan to their marketing fair were executives had the opportunity to speak to students about he imporrtance of marketing research and the latest innovations in the industry like facial coding. Back