Guatemala: Wurco Group launch (January 2016)

Guatemala: Wurco Group launch (January 2016)

Mercaplan was invited to the launch of Wurco Group, where Christian Andrés, Client Service Research Manager, presented learning on how to grow big brands through the theme “Power of Consumer Awareness to build strong brands and achieve Sustained Growth.” Back

Honduras: Expo Imagen – Tegucigalpa (2015)

Honduras: Expo Imagen – Tegucigalpa (2015)

Mercaplan participated in Expo Imagen 2015 in Tegucigalpa, Honduras; a fair that brought together several companies and individuals to understand the current context of brands and their marketing efforts. We had a stand where we showed our world renowned solutions, as well as our tools like the facial coding. Also, our two experts Jose Luis […]

Nicaragua: A day with UCA (2015)

Nicaragua: A day with UCA (2015)

We have had the opportunity on several occasions to share our learnings and experience in market research with undergraduate and master’s students from Universidad Centroamericana (UCA) in Nicaragua. This time we were present with our stand as exhibitors in addition to serving as sponsors in the event, “A day with UCA.” There were several exhibitors […]

Colombia: ACEI- Research in Time of Cholera (2015)

Colombia: ACEI- Research in Time of Cholera (2015)

José Jorge De Rojas (CS- SAP) and Jorge Andres Ruiz (PM- SAP) attended ACEI’s (Association of Colombian Companies’ market research and public opinion) event on August 25th and 26th in Bogota representing Mercaplan in the Congress “Research in Time of Cholera.” The congress dealt with how, in adverse conditions for the economy, market research is […]

Honduras: Conferences in Universidad Tecnológica Centroamericana – San Pedro Sula (2015)

Honduras: Conferences in Universidad Tecnológica Centroamericana – San Pedro Sula (2015)

Mercaplan shared some of its knowledge and expertise in the field of market research through a triple round of conferences given by Leicy Avelar (Meaningfully Different Brands), Samuel Pineda (Communicating Effectively) and Jorge Bueso (The digital world and the multi – screen consumer). We had approximately 30 students participating from different majors such as Business […]

Honduras: Conferences in Universidad Nacional Autónoma de Honduras – Tegucigalpa (2015)

Honduras: Conferences in Universidad Nacional Autónoma de Honduras – Tegucigalpa (2015)

We had the opportunity to share some of the knowledge and expertise our executives have gained over their careers with students from Universidad Autónoma Nacional de Honduras (UNAH), Tegucigalpa. Two conferences were held, given by Melissa Mairena and Vanessa Hip “Meaningfully Different Brands”. Melissa Mairena and Patricia Burgos presented the second conference “Communicating Effectively”. In […]

Honduras: Conferences in Universidad Nacional Autónoma de Honduras – San Pedro Sula (2015)

Honduras: Conferences in Universidad Nacional Autónoma de Honduras – San Pedro Sula (2015)

We shared some of our knowledge and expertise with students from Universidad Autónoma de Honduras (UNAH). Two conferences were held in which Leicy Avelar, Senior Research Executive exposed about “Meaningfully Different Brands” and Jorge Bueso, Senior Research Executive exposed about “Communicating Effectively.” More than 400 students from different courses (Marketing, Business Administration, Statistics 1, etc …) attended both conferences. Back

United States: AAPOR 70th Annual Conference (2015)

United States: AAPOR 70th Annual Conference (2015)

Jorge Frech and Carlos Licona had the opportunity to travel to Hollywood, Florida for the 70th Annual Conference of AAPOR, where more than 1,000 people from around the world attended. The conference theme this year, “A Meeting Place”, recognized the important role that the conferences plays for many in the field, especially now, when public […]

Argentina: WAPOR- 68th Annual Conference (2015)

Argentina: WAPOR- 68th Annual Conference (2015)

Two members of our team (Jorge Frech and Jorge Andrés Ruiz) attended WAPOR’s first conference in Latin America. The theme “How does the general problem of the new networks impact the structure of public opinion and its study?”. Discussions and debates were conducted by professionals from around the world and some of the topics that […]

El Salvador: Meaningfully Different Brands: The Power of 3 (2015)

El Salvador: Meaningfully Different Brands: The Power of 3 (2015)

On October 27th and 29th we held two conferences at the universities Jose Matias Delgado and Don Bosco in El Salvador. The turnout was of 200 students who participated in the presentation “Meaningfully Different Brands: The Power of 3″ led by our Senior Research Executive, Leicy Avelar. Back