Honduras: International Marketing congress with managerial focus- Universidad Tecnólogica- San Pedro Sula (2015)

Honduras: International Marketing congress with managerial focus- Universidad Tecnólogica- San Pedro Sula (2015)

The 21st and 22nd of October, we were invited by Universidad Tecnologica de Honduras (UTH) to be speakers in their International Marketing Congress where more than 200 students attended from different careers such as Marketing, International Business, Business Administration, and others. We also had the opportunity to be exhibitors in the congress with a stand […]

Honduras: Market Research XXI Century – San Pedro Sula (2015)

Honduras: Market Research XXI Century – San Pedro Sula (2015)

Many educational institutions come to us looking for support to share knowledge and experiences to their students in the area of market research. This time we had as guests students of the of Brand Management class from Universidad Tecnologica de Honduras ( UTH ), who are currently pursuing their Masters in Business Management. We conducted […]

Nicaragua: Understanding the Consumer’s Relationship with Brands (2015)

Nicaragua: Understanding the Consumer’s Relationship with Brands (2015)

   Sharing our knowledge and experience with future professionals is an opportunity we value. We were invited by Universidad Centro Americana (UCA) in Nicaragua to share with their students a lecture about how consumers relate to brands today. Around 150 students who study Marketing, attended the conference. Back

Mexico: AMAI Congress: Transintelligence (2014)

Mexico: AMAI Congress: Transintelligence (2014)

Mercaplan Central America & Caribbean was present in Mexico for the Annual Congress of AMAI this year, which dealt with the digital world and the importance of online panels. Likewise, some of the topics discussed the importance of being able to exploit smartphones as tool in research since they’re becoming part of today’s business. Back

United States: The ARF David Ogilvy Awards- New York (2014)

United States: The ARF David Ogilvy Awards- New York (2014)

Mercaplan Central America & Caribbean was present in David Ogilvy Awards in New York. These awards honor extraordinary and/or creative work of research in the development of advertising by research agencies, advertising agencies, and advertisers. The winning campaigns provided a thorough understanding of how research can be used to create powerful and profitable campaigns. Back

Mexico: Launching the book – “The Meaningful Brand” (2014)

Mexico: Launching the book – “The Meaningful Brand” (2014)

Mercaplan Central America & Caribbean was present during the launch of the new book “The Meaningful Brand,” by Nigel Hollis in Mexico. The book discusses the keys to the growth of the brands financial value and clearly indicates which variables make a brand meaningfully different, the foundation of any successful brand. This allows us to […]

Chile: MSPA Conferences (2014)

Chile: MSPA Conferences (2014)

The MSPA Latin America 2014 Conference was a great success, attracting participants from around the world. There were representatives from Argentina, Brazil, Chile, Peru, Sweden, United States, Venezuela and Central America. Mystery Shopping Providers Association (MSPA) is dedicated to improving service and promoting excellence in the industry of mystery shopping. As members of MSPA, we […]

Honduras: Meaningfully Different Brands conference in Universidad de San Pedro Sula (2014)

Honduras: Meaningfully Different Brands conference in Universidad de San Pedro Sula (2014)

As part of Mercaplan Central America & Caribbean’s efforts to share learnings and knowledge, we had the opportunity to present at Universidad de San Pedro Sula (USAP), Honduras, our conferences: “Meaningfully Different Brands” and “How to do Effective Advertising”. There were around 200 students who attended from different studying subjects like Marketing, Advertising Sales, Sales […]

Honduras: The everyday life of a marketer in Universidad Tecnológica Centroamericana – San Pedro Sula (2014)

Honduras: The everyday life of a marketer in Universidad Tecnológica Centroamericana – San Pedro Sula (2014)

Talking to a Marketer- UNITEC 2014: This conference was held on March 4, 2014 at the premises of Universidad Tecnologica Centroamericana (UNITEC), Honduras. Jose Luis Lopez, Account Manager at Mercaplan Central America & Caribbean, was invited as a speaker to talk about his day to day as a researcher through real examples shown during his […]

Guatemala: Best of ESOMAR (2014)

Guatemala: Best of ESOMAR (2014)

Mercaplan Central America & Caribbean celebrated “Best of ESOMAR” conference in Guatemala. There were several speakers, including some of our best executives and special guest Gustavo Mérida, Marketing Services Manager for Multi-Corporation Investments in Guatemala. Christian Andrés, official representative of ESOMAR in Guatemala, was also present. The topics covered at the conference were “BrandZ The […]