MERCAPLAN Central America & Caribbean works in different projects for the following market research agencies:
We work with Kantar in Central America and the Caribbean for both global, regional and local studies, some of these studies being carried out annually. We have the capability to execute Kantar solutions, including TV Link® (quantitative pre-testing), BrandDynamics® (brand equity), CrossMedia® (communication campaign performance), BrandExpress® (brand monitoring), Matrix® ( business opportunity detection); as well as qualitative solutions such as Pre-Link®.
We have worked shopper, segmentation, workshops, brand equity among others studies. Additionally, together we have executed multi-country studies designed to provide insights and brand awareness in Latin America. On some occasions we have only provided fieldwork, while on others we have provided the complete service, participating in the entire research process.
We have worked together in continuous studies (trackings) and ad- hoc studies for many years and in many Central American markets.
We have provided fieldwork and data entry in Central America for global studies, some of these studies are performed annually.