BRAND EQUITY
MERCAPLAN Central America & Caribbean uses international proven methodologies, to measure the value of brands. The analysis models used have proven its utility and applicability in any category and context, achieving a higher quality of analysis. We analyze the value of brands based on the functional or emotional perceptions that consumers have about the same, allowing us to understand the consumer’s relationship with the brand from knowledge to bonding. The assessment tools we use allow us to compare brands across markets, which is why our clients generally evaluate several countries simultaneously.