SENIOR RESEARCH EXECUTIVE
Trained as an art director in Barcelona, and with a background in advertising and marketing management, Miriam brings an unflagging curiosity and marketing mindset to her work; Miriam is dedicated to understanding what people want and need, and making sure they get it. She is an “Out of the box” thinker who sees the world from many angles and brings a unique combination of creative inspiration and analytical rigor to life. She is optimistic, outgoing and creative. Very passionate about her work and committed with every single project, observation and intuition help her uncover and express compelling insights for the client.
In the qualitative world Miriam has moderated +100 focus group and has experience conducting in-depth interviews, ethnographies and studies through digital platforms. Her expertise revolves around the development of exploratory studies, advertising pre-test, product testing, workshop facilitation and others.
She has worked with TOP clients such as Henkel, Nestlé, SCA, SabMiller, Bayer, Nissan, Cargill, Vueling, Diageo, Unilever or Shell Oil to mention some…
She has a major degree in Advertising and Public Relations at Universitat Pompeu Fabra in Barcelona and has a master degree in Art Direction and Integrated Creativity. Her passion for art made her go for another major degree in Art History which is currently pursuing at UNED.