Alexandra

Research Experience: +20 Years

Account Director Insights

Degree in Marketing and Advertising from the Politécnico Gran Colombiano, (Bogotá, Colombia) with more than 15 years of experience in the design and implementation of quantitative and qualitative studies. Designs and participates in qualitative and quantitative studies in order to identify market opportunities for the launch and / or repositioning of new products or new brands in different economic sectors. She has led mass consumption, government and B2B projects. She has worked with important clients in the areas of media, technology, food, advertising and industries in the agricultural and industrial sectors, among others. Responsible for the qualitative division for the region and in charge of NeedScope ™, a leading global solution to create and manage compelling and profitable brands.

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