She has a degree in Marketing and Advertising from Politecnico Grancolombiano, (Bogota, Colombia) with over 15 years of experience in the design and implementation of quantitative and qualitative studies.

She has led fast moving consumer goods projects, government, and B2B. Alexandra has significant experience in media studies. She has worked with major clients in the areas of media, technology, food, and advertising.

She leads the qualitative business through the region, incorporating digital tools and solutions closer to the consumer.

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