SENIOR RESEARCH MANAGEMENT EXECUTIVE
Antonietta is a psychologist with a Master’s Degree in Consumer Psychology from the Konrad Lorenz University in Bogotá, Colombia. She has 4 years of experience in market research focused on consumer and audience behavior as well as media trends tracking aimed to brand strategy planning and development
Antonietta is also experienced in moderating focus groups, performing in-depth interviews and immersive ethnographies. Her result oriented attitude and business strategy vision derive from the combination between her academic training and market research experience.
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