Asenath Marchena


Asenath has a degree in Marketing from the Tecnol├│gico de Costa Rica. She began his career in market research in Mercaplan and, since then, he has developed multi-country studies both qualitatively and quantitatively in Central America and the Caribbean.

In the quantitative field, Asenath has been involved from the coordination, development of material and analysis of studies, mainly Brand Health, concept and product test, advertising evaluation, U&A studies, among others. In the qualitative field, she has moderated in-depth interviews and, executed and analyzed studies of concept evaluation, awareness and usage of the category and advertising pre-testing. The above, mainly within the categories of alcoholic and non-alcoholic beverages, retail, food, personal care, banking, telecommunication and construction.

She is currently Local Expert for the region in Innovation Solutions.

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