Carolina Guardado

SENIOR RESEARCH DESIGN EXECUTIVE

Carolina has 4 years in Market Research. She has a degree in Marketing with honors from Universidad Dr. José Matías Delgado.

During her career, she has been in charge of the simultaneous management and coordination of multiple studies in different countries in Latin America, from Central America to South America. Carolina, has experience in the execution of quantitative studies (Brand Dynamics ™, pre-test and post-test advertising and Ad-Hoc) and also qualitative (Group sessions for evaluation of new concepts and Pre Link). She has been involved in the management of continuous studies that measure advertising effectiveness and much of his experience is concentrated in different categories of mass consumption, higher education, fast food and in the area of ​​alcoholic and non-alcoholic beverages.

She is the Local Expert for the Brand Performance Program solutions

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