10

RESEARCH DESIGN MANAGER

Christiane holds a degree in Marketing and International Business from Universidad Tecnologica Centroamericana (UNITEC), Honduras. Her professional career has been mainly focused on research. She is currently studying an MBA with Aden Business School.

With over 6 years of experience in market research, Christiane has been responsible for managing and coordinating multiple and simultaneous studies in different countries in Central America and the Caribbean.

Christiane has conducted quantitative studies (monitoring, brand equity, pre-test and post-test advertising, volumetric, taste tests and ad-hoc) and qualitative studies (product testing, packaging evaluation, ad-hoc). She has developed a specialization with continuous brand tracking studies across multiple trainings.

Follow Christiane Rodriguez - Ejecutiva Senior de Investigación