With over 23 years in the business, Claudia has developed extensive experience in all processes related to research projects. Currently, she is responsible for monitoring the quality control process throughout the region.
Claudia has extensive experience in quantitative and qualitative research, both in commercial and social research. Within her quantitative executions, she also counts with an extensive experience in ad-hoc studies, concept tests, advertising evaluations, pre- and post-test advertising, and trackings. In the qualitative area, her expertise is in moderating focus groups concerning commercial and social content.
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