SENIOR RESEARCH DESIGN EXECUTIVE
Daniel has 3 years in Market Research. He has a Marketing and International Business degree from Universidad Tecnológica Centroamericana (UNITEC), and he is currently pursuing a Master’s Degree in Business Administration with a focus on marketing in the same university.
Since joining the agency, he has been involved in both quantitative and qualitative studies, in Central America and the Caribbean. On a quantitative level, he has worked on continuous tracking, Brand Equity, Brand Health, Pre and Post-Test Advertising and Concept Tests studies. At the qualitative level he has been involved in Concepts Test, Mystery Shoppers and Advertising Pre-test studies.
He has had the opportunity to work with different categories such as: alcoholic beverages, toilet paper, fast foods, pharmaceuticals, snacks, telecommunications and in studies for education, automotive, banking and services.
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