Gabriel Trochez

SENIOR RESEARCH MANAGEMENT EXECUTIVE

Gabriel has a bachelor degree in Industrial and Business Administration from the Technological University of Central America (UNITEC).

Throughout his career, he has been in charge of simultaneous coordination and management of multiple studies within Latin America from Argentina, Paraguay and Chile through all CAM. Gabriel has experience in the execution of quantitative studies such as: Brand Dynamics™, Brand Health, Product taste, Segmentation, Conjoints, and qualitative studies such as : Package Evaluation, Concept Evaluation, In-depth Interviews, Ethnographies/ Immersions, and Desk Research.

Its coordination and involvement seeks to guarantee the quality of all operational processes to ensure the our fieldwork process, validation, coding and data processing. Gabriel has also been involved in the coordination Social Impact studies within media perception and outreach centers in Honduras.

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