With over 24 years of experience in quantitative and qualitative research, Jorge is responsible for leading the growth of the agency in Latin America and Caribbean. Locally he engages directly with the accounts and projects, something appreciated by all clients. Internationally, he remains active in supporting global initiatives, such as the various events of ESOMAR – World Association of Opinion and Marketing Research.

His areas of expertise include international business development, multinational coordination, and building of regional brands. Jorge holds a BA in Marketing from TEC de Monterrey and a MBA from the State University of New York.

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