SENIOR RESEARCH EXECUTIVE
With over 12 years of experience in market research, Lucia has been involved in the design, coordination and analysis of research studies for many clients in the region. Her specialization is on brand equity studies and in the qualitative area she has an extensive experience moderating focus groups, applying in-depth interviews, and ethnographic studies.
She holds a degree in Psychology from Universidad Francisco Marroquin (UFM) in Guatemala.
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