She is a Sociologist with more than 8 years of experience in market and consumers behavior studies, who has managed projects with local and global clients. María Fernanda has experience in the design and implementation of qualitative research, using diverse techniques like in-depth interviews, focus groups, ethnographies, research through digital platforms, among others. She also has participated on quantitative project, offering strategic information to her clients about products development, advertising campaigns and political analysis through public opinion research. Has led research projects about consumer, laboratories, personal care and beauty and telecommunications.
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