Mariela Jiménez Borrás

SENIOR RESEARCH EXECUTIVE

With over 19 years of experience in quantitative and qualitative research. Her experience has been developed in social and market research. In the quantitative, she has managed studies in Central America and the Caribbean of brand tracking, product and concept tests, brand equity, CUAS, segmentation, continuous studies at points of sale, advertising performance and ad-hoc.

Mariela has experience in different categories: drinks and juices, banks , cleaning products, flours, tortillas, snacks, education, automobiles, personal care, supermarkets and public opinion.

She has a major degree of Universidad de Costa Rica and has a master degree in Political Economy of Universidad de Chile (scholarship by Inter-American Development Bank-BID)

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