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Senior Research Design Executive

Samuel has 14 years in Market Research. He has a master’s degree in Business Intelligence from OBS / University of Barcelona and a master’s degree in Business Administration from the Technological University of Central America in Honduras. Since the beginning of his professional career, both in the academic and business environments, he has been closely linked to research.

He has specialized mainly in techniques of quantitative analysis, applied statistics and methodological design. Among the research areas in which he has worked, include: pre-test advertising studies, brand monitoring, brand equity research, consumer behavior, concept testing, customer and client satisfaction studies, market share and demand estimation, price analysis, corporate reputation, among others.

Follow Samuel Pineda - Ejecutivo Senior de Investigación